Privacy Policy – Luxechance Ltd

Last Updated: 21/11/2025

This Privacy Policy explains how Luxechance Ltd, (“Luxechance Ltd”, “we”, “us”, “our”), collects, processes, stores, transfers and protects personal information supplied by you through our website, competitions and related services.

We respect your privacy and are committed to handling your personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (“PECR”), and all other applicable data protection legislation (“Data Protection Legislation”).

This Privacy Policy explains:

• What personal data we may collect about you via our website, competitions, prize draws, contact channels, and other interactions (“Channels”);
• How and why we collect, store, process, disclose, and transfer your personal data;
• The lawful bases we rely on to process your personal data;
• How long we retain your personal data and the safeguards we use;
• Your rights in relation to the personal data we hold about you.

If you have any questions about this Privacy Policy or how we process your data, please contact us at:
info@luxechance.com

We may update this Privacy Policy from time to time to reflect changes in law or our business practices. The most current version will always be available on our website.

The personal data we process

We collect personal data through the Channels when you:

• Access or use our website (including through cookies);
• Create an account on the website;
• Enter a prize draw, competition or contest (paid or postal entry);
• Make a payment or submit a transaction;
• Subscribe to promotional emails, newsletters or event updates;
• Request customer support or technical assistance;
• Participate in surveys, questionnaires or polls;
• Contact us by email, phone, post or through social media;
• Interact with us through any other related channels.

The personal data we may collect includes:

Identity Data

• Full name
• Age and date of birth (for eligibility and age verification)
• Proof of identity (if required for winner verification)

Contact Data

• Postal address
• Email address
• Telephone number

Account & Entry Data

• User account ID
• Competition entries and ticket numbers
• Answers to skill-based questions
• Postal entry submissions

Transaction Data

• Payment details (last 4 digits only)
• Billing address
• Purchase history

Technical Data

• IP address
• Device type, browser type/version
• Pages visited and interactions
• Cookies and similar tracking data

Marketing Data

• Marketing preferences
• Communication preferences

Please do not submit any personal data that we do not specifically request.

The purposes for which we process your personal data

We process your personal data for the following purposes:

• To confirm your entries into competitions and prize draws;
• To send entry confirmations, receipts, and updates;
• To process payments for competition entries;
• To contact you if you are a winner and arrange prize fulfilment;
• To communicate with you regarding your account or queries;
• To personalise content on the website;
• To send promotional communications (where you have consented);
• To administer surveys, questionnaires or special events;
• To carry out fraud prevention, eligibility checks, and account verification;
• To improve our website, competitions and user experience;
• To fulfil our legal and regulatory obligations.

The lawful bases by which we process your personal data

We rely on the following lawful bases under the UK GDPR:

1. Consent

We rely on your consent for:

• Marketing emails;
• Optional promotional materials;
• Publishing limited winner information (first name, initial, county).

You may withdraw your consent at any time by emailing:
info@luxechance.com

2. Contractual Necessity

We process personal data because it is necessary to:

• Provide competition entry services;
• Process payments;
• Verify winners;
• Deliver prizes.

3. Legal Obligations

We may process your data to comply with legal requirements such as:

• Age verification;
• Fraud prevention;
• Accounting and tax records;
• Regulatory requests.

4. Legitimate Interests

We may process your data for our legitimate business interests including:

• Improving our services and user experience;
• Website analytics and performance monitoring;
• Internal record keeping;
• Ensuring the integrity of competitions.

What if you refuse to provide personal data?

If you fail to provide information required to enter a competition or claim a prize, we may not be able to provide the service and may need to select an alternative winner.

Sharing information with affiliates and third-parties

We may share your information with:

• Group companies and affiliated partners;
• Email service providers;
• Web hosting providers;
• Marketing agencies (if opted-in);
• Analytics providers (e.g., Google Analytics, if used);
• Payment processors (Stripe, PayPal);
• Logistics and delivery companies;
• Address verification services;
• Fraud and security service providers.

We may also share your data if required by law, in the public interest, or in connection with legal proceedings.

We remain the data controller for all data we collect, even when processed by third parties on our behalf.

Your rights as a data subject

You may have the following rights under UK GDPR:

• Right to access your data
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to withdraw consent at any time
• Right to lodge a complaint with the ICO

To exercise your rights, email:
info@luxechance.com

Storage and retention of your personal data

We retain your personal data only as long as necessary:

• Competition/account data – up to 6 years (legal/tax purposes)
• Marketing consent data – until you unsubscribe
• Postal entries – up to 90 days

We maintain industry-standard security measures including:

• SSL encryption
• Secure servers
• Access controls
• Fraud prevention systems

No system is 100% secure, but we take all reasonable steps to protect your data.

Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the content, privacy practices or policies of such sites. Please review their privacy policies before providing any personal data.

Cookies

We use cookies to distinguish you from other users and improve website experience. For full details, please refer to our Cookie Policy.